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This is an advertisement for a beer company that shows a man consoling a woman that burned food on the stove by assuring her that the beer is still fine. There are some important things to consider when analyzing this advertisement: Do you think the ad is from an older era or does it play off the old male breadwinner ideology? Are there implications of the woman cooking in the kitchen? What do the outfits say about each persons role in this seeming relationship? How is this ad supporting alcohol consumption? Do you think the ad is meant seriously as it is worded or are there other underlying messages about alcohol and life that are hinted upon by the ad?
I am responding to prompt 1. I definately think that there is underlying messages behind the ad. I think the commercial is trying to say that there beer is so good, it's even more important that food. They may not have food to eat, but at least nothing happend to beer (like that would be the end of the world). I think it is an even stronger message because they make the setting in an older era and keep the sterotypical ideas that women need to cook and men need to be the presentable one that supports the family. Even in a very "typical" and not very original add, beer takes priority over all else. This commercial makes you laugh and they are intentionally trying to get the viewers attention by using humor as well.
ReplyDeleteI agree that this ad is hoping to portray that if everything goes bad but the beer is still here than it will all still be fine. This paired with the Leave it to Beaver sort of setting makes it a comical ad. I like how Kelsy used the idea of if the food was burnt it wouldn't be the end of the world but it possibly could be if something happened to the beer. This exaggeration is what adds the humor to the image. Depending on when this ad was used it could either be focused on the 1950s housewife or the present day mother figure. Do to the fact that many women are no longer stay it home moms anymore and do not have all day to cook a meal this could advertise to them by letting them now that they don't need a fancy meal to make everyone happy. Just bring home Schlitz beer and life with be perfect!
DeleteI agree that the commercial is almost saying that the beer is more important than food, or can at least be a substitute for food. I also think that it makes the viewer think that it is something already so good that it can't be ruined, and that it'll always be there if all else fails. However, the fact that it makes the beer appear as a second choice, saying how she burned the food, but at least they still had the beer, seems to make the beer seem less important. It seems to make it more of a back-up choice, rather than a first choice.
ReplyDeleteI agree that the beer seems to be a back up choice. The wife seems really upset about the food and the ad makes it seem like, although the beer is not the first choice, they still have the beer and that fact makes it okay that she burnt the food. It definitely portrays stereotypes that women are housewives and are supposed to make the meals. The men work and bring in the income. His income is what paid for the beer so indirectly its like he saved the day. He's almost like her savior for having the beer and that's supposed to comfort her.
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ReplyDeleteI am using prompt 1. I have to agree with what everyone is saying. The picture seems to be saying that the women needs to be the one cooking and in the kitchen. It also states that no matter what if you have beer, nothing else matters. I believe that it is also saying that men are the ones to drink beer. He seems to care more about the beer then the food that the woman cared about.
ReplyDeleteLooking at what the two people are wearing adds to the stereotypes that the picture is trying to portray. The man is wearing a suit which would indicate that he has some sort of job while the woman is wearing housewife clothes. So when it shows her trying to cook I think that this picture is saying that this is her job and its not just a coincidence that she is the one at the stove. Also, I think the fact that the man comforts her by telling her she did not burn the beer says that the man is suppose to provide for his family and that even though the food is ruined he still takes care of her by making sure there is still beer.
ReplyDeleteAlong with what Ricky said, the clothes that these two people in the add are wearing are major focal points of the ad. Even though the wife ruined dinner, the man didn't care becuase the still had his beer. The ad might be saying that after a long, hard day at work you should just drink beer.
DeleteThis ad conforms to the gender stereotypes in America present in the 1940s and 50s. The women were traditionally supposed to stay at home and cook and clean, while men worked and made money for the family. This ad seems to convey that real men work and drink beer, and that everything is fine in life so long as beer is present.
ReplyDeleteI agree with your statements and examining it further makes me wonder what is the guy actually trying to convey? I would go as far to say that fitting in with the stereotypes, he even tries to console the woman but at the same time has an underlying tone of criticism. He just wants to drink the beer and maybe does not care so much about how the woman feels.
DeleteThis ad uses humor to promote alcohol and I think those are the most effective kind of ads. It gets your attention and I think it uses the woman in the kitchen who isnt a good cook to ad to the humor. It definitely looks like an older advertisement by what theyre wearing and I like that they can come together after her mistake and drink the beer.
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