Beer Advertisement

http://www.dragonsearchmarketing.com/wp-content/uploads/2012/01/Vintage-Beer-Ad.png
This is an advertisement for a beer company that shows a man consoling a woman that burned food on the stove by assuring her that the beer is still fine. There are some important things to consider when analyzing this advertisement: Do you think the ad is from an older era or does it play off the old male breadwinner ideology? Are there implications of the woman cooking in the kitchen? What do the outfits say about each persons role in this seeming relationship? How is this ad supporting alcohol consumption? Do you think the ad is meant seriously as it is worded or are there other underlying messages about alcohol and life that are hinted upon by the ad?

http://www.google.com/imgres?q=anti+drug+campaign&hl=en&biw=1241&bih=620&gbv=2&tbm=isch&tbnid=-K-EBDBNsqT_QM:&imgrefurl=http://hafizrasip.wordpress.com/2011/02/24/anti-drug-campaign-poster/&docid=9PvCtyo5zMnRvM&imgurl=http://hafizrasip.files.wordpress.com/2011/02/amber-heard-face-142.jpg&w=1279&h=1050&ei=QvedT74k4t_RAcTQ9e4O&zoom=1&iact=hc&vpx=111&vpy=120&dur=213&hovh=203&hovw=248&tx=142&ty=134&sig=104836339161508849930&page=1&tbnh=113&tbnw=150&start=0&ndsp=22&ved=1t:429,r:15,s:0,i:154

I found this picture very interesting and shocking. Notice the details about the girl's face. What exactly do you think this photo is trying to say. Also what about the mood of the photo and the coloring make it effective. What exactly do you think that the use of the word beauty implies/ how is the photo using this word to talk about the effects of drugs? How do you think the distortion of her face impacts the audience and how is this used to convey a message?

Anti-Meth Ad

Anti-Meth Ad  

This is a link to an anti-meth ad I found on youtube, it is not very complex, but it has some interesting aspects.  Throughout the video the background just stays a single black color and does not change.  What might this symbolize about someone on meth?  The actress "Crystal Meth" starts out as a very put together women and as the video progresses she starts to change to show what happens to you the longer you stay on meth.  The video does not have that big of a shock value, but does that lessen the strength of the overall message?  Also, at the end of the ad the women is shown before and after doing meth, this is the first time that there was a change in the picture.  What might this mean and why do you think the creator of the ad chose to do this?

Drug Effects Cartoon

http://www.youtube.com/watch?v=4mDYPbIG-78

I found this one on YouTube; it looks like an oldie. This cartoon looks like it was created by Hanna Barbera (creators of Flintstones and Jetsons). It's an educational video on the "disastrous" effects of marijuana. What does this video try to convey? Is all the educational information necessarily accurate? How is this one different from modern anti-smoking ads? What are your thoughts on it?

Alcohol Ad?

I found that this was an interesting picture becuase of the replacement of drugs with alcohol. Both are clearly bad for you but it's as if the author is saying that alcohol is better than drugs. Does this portrayal favor alcohol or drugs, and how does this change the view of the audience on the author? Does the emphasis on alcohol, with the orange letters and picture, make this an ad for alcohol and to what extent? How does the blandness of the background affect the audience and why would the author chose this instead of a more active picture?

http://www.youtube.com/watch?v=WBtgjIwiFvI&feature=endscreen&NR=1

This link is to an anti-drug ad that focused on meth. I thought this video was very interesting because it used many of the techniques such as shock value and youthful actors. How does this video play on the stereotype of children being naive? Is it more believable for the producer to use a young person than say an older person for when the actor assumes he will just try it just once? How does the scene add to the commercial? Is this where the video gets the most shock value or is it with the other actors and their appearance? Does this seem like a realistic scenario for a young person or do you think it is exaggerated quiet a bit? How might the over exaggeration downplay the message of the commercial and cause people to not take it as serious as it is trying to be?

Pro Methamphetamine

Most everything so far in the class this quarter has been anti-this and anti-that. I noticed this and thought that there must be something out on the internet that is supportive things that are bad. It was honestly harder than I expected to find something like this. Why might the author use a play on words to support meth use? What meaning do the batteries and water bottle cause and how might it make the audience feel? Is there a sense of sarcasm in this advertisement? How does the sarcasm effect the way the audience interprets the advertisement?